Leverage on the global Halal F&B market which is forecasted to grow at 6.3% per annum, valued at US$ 2 trillion by 2024.
Cater to the fastest growing population segment in the world, expected to reach 2.2 Billion Muslims by 2030.
Boost company's reputation in being able to meet various customer needs & demands
Establish a competitive advantage through the unique selling proposition of Halal, in the global market place.
Halal certification helps consumers verify product claims, which in turn, translates into sales.
For the consumer:
Provides an assurance by experts, that complex raw materials used in the manufacture of food are void of dead animal extracts, poisonous, toxic & harmful substances, human body parts, carnivorous animals, blood, insects & rodents, swine and its by-products and alcohol
Ensuring traceability popularly known as the Farm to Fork concept: Halal certification is issued after a stringent audit process by technical experts, of a manufactures supply chain, which includes auditing of additives, processing aids, lubricants, packaging and sanitation chemicals, and most importantly raw materials and its processing methods, to determine if a product meets Halal requirements